Several meat brands, including Applegate Farms and Organic Prairie promote natural meat and “humane” animal care. According to an Aug. 17, 2015, Massachusetts newspaper report, a Braintree, MA, couple is suing Rain Crow Ranch and Whole Foods Market, claiming that E. … In September, we reported that PETA had filed a lawsuit against Whole Foods for falsely advertising its suppliers’ humane treatment of their animals. “Whole Foods’ promises of ‘humane’ meat are as empty as they are unethical, deceptive, and apparently unlawful,” says PETA Executive Vice President Tracy Reiman. Organic meat may also come with an additional label touting how a farmer treated their animals. Join us in creating new, better, and kinder choices to help us all LIVEKINDLY. They must be raised in living conditions that accommodate natural behaviors, such as access to pasture for cattle. But shoppers at Whole Foods could long console themselves that their cuts came from friendlier farms than most. The program aims to replace them with “breeds meeting specific welfare outcomes” by 2024. Federal courts have struck down some of these laws. PETA exposed multiple discrepancies between Whole Foods’ “5-Step™” animal-care standards and the daily reality for pigs at Sweet Stem Farm, LLC, in Pennsylvania. Guidelines recommend, but do not require, that mother cows raise their calves. These standards were put in place in order to enhance soil and water quality. According to a 2016 study from Oxford University, global greenhouse gas emissions could be slashed by 70 percent if everyone adopted a plant-based diet. Mackey set up the Animal Compassion Foundation and instituted changes at Whole Foods including discontinuing the sale of live lobsters and drawing up more restrictive “compassionate standards” for meat from ducks and chickens. Whole Foods shareholders were in for a surprise when they arrived for the grocery chain’s annual meeting this week. But in reality, well-intentioned customers are just being misled into paying higher prices for meat from animals who were raised under standards that differ little, if at all, from the rest of the industry’s cruel practices. Kroger, the biggest chain in the U.S., even found that sales increase when vegan meat is staged next to packaged meat products. Whole Foods is once again on the receiving end of a lawsuit. Managing Editor | New York City, NY We’re firm believers in being the change we want to see in this world. By signing up you agree to receive emails from LIVEKINDLY and accept our terms of use and privacy & cookie policy. Standards take the effects on human and environmental health into consideration. This program specifies many legal standards for producers and processors of organic food. States including Iowa, Arkansas, and Missouri, have passed these laws. Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox! Global Animal Partnership-Certified, or GAP-Certified, is something you may have seen at Whole Foods. Whole Foods’ website has detailed information about the standards they use for their so-called humane rabbit meat. New York City-based Greensbury, a meat delivery service, promises “USDA certified organic, grass-fed, grass-finished, and pasture raised” beef as well as organic chicken. The class-action suit filed in conjunction with a Whole Foods customer last September accused the company of violating consumer protection laws by misleading … The website promises meat from “humanely raised” organic, free-range hens. Antibiotics or hormones, with certain medical exemptions, cannot be used to treat certified organic animals. Our Animal Welfare Certified chicken, turkey, beef, lamb and pork is raised with no antibiotics — ever — and no added hormones. Several brands, such as Hodo, Lightlife, and House Foods, make organic tofu or tempeh. Farms cannot transport animals in trucks for more than eight hours. 365 by Whole Foods Market Bacon Learn how Whole Foods Market makes its small-batch artisan bacon, which meets our basic Meat department standards and is free of synthetic nitrites or nitrates. What You Can Do As long as profit is involved, animal welfare always takes a back seat. Whole Foods subsequently filed a lawsuit, requesting a restraining order to ban DxE members from the Berkeley store, which was granted. And despite the Whole Foods slogan “Our Meat: No Antibiotics, Ever,” many pigs who were given antibiotics were later sent to a slaughterhouse that supplies the grocery chain. Artificial insemination of dairy cattle is still permitted. While it sounds more humane compared to what occurs on factory farms, where the overwhelming majority of meat comes from, organic labels do not get rid of other industry standard practices. Terms for automated texts/calls from PETA: Sign our petition urging Whole Foods to stop duping consumers, iy_2021; im_01; id_17; ih_05; imh_30; i_epoch:1610890256571, py_2020; pm_10; pd_28; ph_11; pmh_03; p_epoch:1603908213586, link-block; link-block_link-block; bodystr, pn_tstr:Wed Oct 28 11:03:33 PST 2020; pn_epoch:1603908213586, https://www.peta.org/blog/whole-foods-shareholders-meet-humane-meat/. Farms send cows to slaughter at around 42-months old. Anthocyanins, the pigments that give fruits and vegetables their rich colors, may help protect against heart disease and cancer. What is humane organic meat and is it more ethical in terms of animal welfare? Whole Foods 'Happy Meat' Supplier Exposed Plant-based meat is even firmly establishing a place in supermarket meat aisles. By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us. And even when organic, veal calves can be contained in small, dark stalls for up to six months. Santa Claus, Unicorns and the Idea of 'Humane Meat': Whole Foods Customers Are Being Told Porkies About Pork. But, is it really? However, environmental impact varies from crop to crop and further research is needed. They have a BA in Cinema and Culture Studies from Stony Brook University. The reason Whole Foods needs to be targeted for humane-washing is because they set the trend in the grocery store market. Chickens, turkeys, and pigs do not need to live outdoors. PETA Challenges Whole Foods “Humane Meat Myth” December 2, 2015 ADI Staff Reporter The billboard is located at 4411 E. Speedway Blvd. Whole Foods’ ‘humane meat’ standards ‘barely exceed common industry practices’, according to the animal rights organization Peta. A lawsuit filed in California alleges that Whole Foods meats aren’t as humane as they claim. For example, cattle must have access to the outdoors (but not pasture) all year round. With the plant-based meat market projected to reach $85 billion by 2030 according to Swiss multinational bank UBS, ethical options are becoming more readily available. The nonprofit Humane Farm Animal Care operates the Certified Humane label. “Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. So, what’s the difference? Whole Foods (store locator here) sells a lot of humanely raised meat, thanks to its Global Animal Partnership (GAP) program, which labels meat from Step 1 - 5. We never considered the impact of these actions on the animals involved. This time the company is being accused of misleading customers about its "humane meat… Tiny Cat Almost Kicked Out on the Street, Experimenters Are Tormenting Monkeys Underground in Seattle. PETA members—including PETA’s pig mascot—were on hand outside to remind shareholders that Whole Foods’ “humane” pork is nothing of the sort, while inside, a PETA staffer asked the critical question “When will Whole Foods stop misleading customers and stop marketing meat as ‘humane’?”. When we think of a humane world for animals, we envision them with pastoral valleys and enjoying abundant food. While there is one federal law protecting animals, there are several nonprofits with certification programs for farms that claim to treat their animals humanely based on a set of guidelines. These “ag-gag” laws attempt to silence whistleblowers exposing animal cruelty. DuBreton® currently supplies many recognized leaders and innovators in food retailing including Whole Foods, Sobeys and Longo’s. Widely available at Whole Foods Market—as they require GAP certification for most meat products—as well as other supermarkets. Humane Meat? As the PETA staffer pointed out during Whole Foods’ annual meeting: Marketing meat as “humane” perpetuates a lie and attempts to create a positive impression of certain segments of the meat industry. This is because they are exposed to more stressors, such as insects. A Greener World, a nonprofit that promotes transparency in food production, oversees the Animal Welfare Approved label. Deforestation in These African Countries Just Dropped By 18%, Construction of New Starbucks Store Is Nearly Zero-Waste, How Deep-Sea Coral Reefs Protect Marine Biodiversity, How Malta’s Urban Greening Projects Serve the Community’s Mental Health, Michigan Bakery ‘BabyCakes’ Delivers Vegan Muffins Nationwide, Barrister Michael Mansfield Thinks Eating Meat Will Be Illegal, British Columbia Bans Cosmetic Cat Declawing Practice, Scientists Develop New System That Creates Protein From Air. The supermarket chain uses this certification system. Current subscribers: You will continue to receive e-mail unless you explicitly opt out by clicking, People for the Ethical Treatment of Animals. Restrictions in livestock-producing states make it illegal to sound the alarm on animal abuse that steps outside the bounds of the Humane Slaughter Act. Prior to Whole Foods Market, the first US retailer to adopt the BCC was PCC Community Markets, a Seattle-based food cooperative with more than 60,000 members. Whole Foods Market is an influential global brand (as is its parent company, Amazon). Sign our petition urging Whole Foods to stop duping consumers with dubious “humane meat” claims. Sign our petition urging Whole Foods to stop duping consumers with dubious “humane meat” claims. “PETA is calling on D.C. authorities to protect well-intentioned shoppers from being duped into buying the flesh of animals who were mutilated, starved, and scalded alive.” Lawsuit accuses Whole Foods’ main turkey supplier of false advertising, claiming the birds’ living conditions are anything but “humane,” they’re not “hormone-or-antibiotic-free,” and they receive “severely toxic chemicals” prohibited by FDA. Animals must live outdoors on a pasture or range for their entire lives on an independent farm. The site claims that its cows “live freely, peacefully, and naturally.” California-based farm Belcampo Meat Co., which delivers nationwide, claims that it produces meat for the “well-being of people, planet, and animals.” Meat subscription service ButcherBox is another example where the consumer might be led to believe that organic meat is kinder to animals. “Whole Foods’ promises of ‘humane’ meat are as empty as they are unethical, deceptive, and apparently unlawful,” says PETA Executive Vice President Tracy Reiman. These include clipping hens’ beaks and pigs’ teeth, forcible insemination, and being shipped in crowded transport trucks without access to food or water, even in extreme heat. Whole Foods Market’s promise of humanely raised meat — including “cage-free” eggs and “grass-fed” beef — is supported by a 2015 Gallup Poll showing that the vast majority of Americans believe that farmed animals deserve considerable welfare protection and are willing to pay more for “humanely raised meat, dairy and eggs.” Prohibited substances, which are advised by the National Organic Standards Board, include most synthetic fertilizers and pesticides. Plants will produce compounds, such as polyacetylene in carrots, to drive pests away. Produce including carrots, blueberries, broccoli, and apples, contain approximately 50 percent more anthocyanins and flavonols. Whole Foods should require higher standards simply because it is the right thing to do—but using them as a marketing tool is deceitful and unethical. Kat writes about susainable food, fashion, and food technology. A 2014 meta-analysis published in the British Journal of Nutrition, which included data from more than 300 studies, found that organic crops have higher levels of antioxidants. Beluga Whale, a Sexual Abuse Survivor, Victimized by SeaWorld (Again), An Important Conversation About Social Justice, Meet 10+ Animals Who Suffered or Died Horrifically at SeaQuest, Are You ‘Kitten’ Me? The USDA’s National Organic Program (NOP) does not oversee any aspect of the slaughter process. 09/22/2015 01:09 pm ET Updated Dec 06, 2017 What do Santa Claus, unicorns and "humane meat" have in common? Every farm is audited, with audits scheduled to check animals in different seasons. Access to shade, shelter, fresh water, and clean bedding is also required. As long as profit is involved, animal welfare always takes a back seat. Welfare standards include no cage confinement or crowding, an enriched environment, enhanced outdoor access, being pasture-raised, and spending their entire life on the farm. Some studies suggest that over time, organic farming practices could improve biodiversity in the long term. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE, — Ingrid E. Newkirk, PETA President and co-author of Animalkind. Whole Foods’ “humane meat” claim is a sham—and PETA is making sure that its shareholders know that the only way to eat truly humanely is to eat vegan. Farms may also keep dairy calves in individual pens for up to 28 days. to experiment on, eat, wear, use for entertainment, or abuse in any other way. But, they can live for up to 22 years. Founded in Austin, Texas in 1980, it has since expanded to more than 500 stores worldwide. Certain standards vary by species. These requirements are certified by USDA-accredited agents. What does it mean for a product to have the USDA Certified Organic label? The legal definition of “humane” is characterized by compassion, sympathy, and tenderness. Standards mandate that animals raised for organic meat are fed organic grass or grain—feed not treated by pesticides and herbicides that have been banned by the USDA’s NOP. They were left to suffer from fever, lameness, bleeding rectal prolapses, and other conditions for weeks without being examined or treated by a veterinarian, to the eyewitness’s knowledge. In order for a producer to obtain the USDA Organic seal, it must adhere to the federal guidelines. Several meat brands, including Applegate Farms and Organic Prairie promote natural meat and “humane” animal care. For example, GAP certifications allow broiler hens. Photograph: Tony Dejak/AP Ellen Brait in New York The company hasn’t responded in court, but cautioned that PETA has ulterior motives. Avoid all animal-derived foods, even so-called “humane,” “organic,” and “free-range” meat, eggs, and milk. 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